Wednesday, 16 December 2015
Cinema Screening response
This is the response we got from the cinema screening at the end of our video, from this response we can tell the the audience enjoyed it as we got a decent amount of verbal support and applause.
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I asked one of the audience members for feedback on our video and this was her response.
Friday, 11 December 2015
11 - Mainstream Vs Independent
This is the findings of my research into the differences in appeal to target audiences of mainstream vs. independent.
Mainstream Artist - Drake.
Drake is a mainstream rapper, singer and songwriter from Toronto, Canada.
Record Label: Drake is signed to mainstream record labels: Republic records and Cash Money records. He also has his own record label called OVO sound.
Other artists signed to Republic records: The Weeknd, Nicki Minaj, Jessie J, Ariana Grande, Kid Cudi and Sage the Gemini.
Other artists signed to Cash Money records: Nicki Minaj, Lil Wayne, Birdman, Tyga, DJ Khaled, and future.
These are all highly successful and famous artists, their success majorly due to the good management, advertising and publicizing both republic and cash money records provided them with.
Drakes Target audience:
Drakes main target audience would range to late teens and adults (17-30+ year olds)
although he has a very broad fan base of people of all ages, he has merchandise to suite all age groups, but mostly his older fan base (18+ year olds):
1. Drake has an entire merchandise website called, where he has OVO/Drake Clothing ranging from hoodies and sweatshirts to caps and accessories, majority of the clothing is sold old (which shoes the success of sales with his merchandise). As he is signed to a major record label, has amazing album sales and is $40million+, he is able to have a large range of merchandise.
2. the first photo is a Drake /ovo lighter and lighter holder, the second photo is a drake / ovo swiss army knife. This appeals to his older target audience (18+)
WEBSITE:
Drake's website is a simple, easy to navigate page, on the front page all he has is a video to promote his L.A Flagship store which is coming soon. I can find all his albums and mixtapes by clicking on the music tab, and there is also a link to buy them on ITunes. Drake doesn't have any images of him on the website, he is a well known enough artist and doesn't need to promote his image too much and therefore the website focuses on just promoting music and tour dates. This is a separate website to his merchandise website, he has a link from this website that will take you to the separate merchandise website.
Republic records have a large following on social networks such as twitter and are able to tweet their artists upcoming albums to advertise them, they are also able to get the albums advertised on TV and radio stations, due to the nature of his success Drake has a larger following on social media, so he can now easily advertise and promote his music to a larger audience than his record label can reach. (27 million ).
Independent Artist - Vukovi
Vukovi is a Rock band from Scotland.
Record label: Lab Records. Lab records is an new independent record label formed in 2007 based in Manchester, UK.
Other artists signed to Lab records: Fort Hope, Youth Club, Bethan Leathley, Anavae and Katie Sky.
(These artists are not as famous as the artists signed to republic and cash money records, due to the fact independent record labels have less money and resources to use to promote and manage their artists)
Vukovi's Target Audience
Vukovi's target audience would range similar to Drakes target audience, but with a slightly older fan base (19-35+ year olds).
Website and Merchandise:
There is a very big difference in Vukovi's website and merchandise compared to drake. First of all on the front page they use a slideshow of photos to aware the viewer who the artists are, (however they do follow the similar simple theme and have clear tabs to lead the user to different parts of the site.)
One of the major big differences between Vukovi and Drake is the merchandise.
Whilst drake has a whole clothing line and smoking line of merchandise, Vukovi only has 6 products, which are one t-shirt, 2 badges, a badge set, a poster, 2 'patches' and a signed EP. The price range of the products compared to drakes are also very different as the lowest priced product is £3.50, however drakes lowest priced product is £15.
Also, they have their merchandise page on their website, whilst drake has an entire separate website for merchandise.
This shows the major differences with how mainstream record labels can promote and manage their artists compared to independent record labels, as mainstream labels have a higher income, they have better opportunities for their artists
52- Brief overview of the do's and font's of design work
DO'S AND DON'T OF DESIGN WORK
1. Consistency of fonts
There must be a consistent use of similar fonts, for example, you cannot use one font on the album cover, and then a completely different / random font on the track-list.
2. Consistency of Colours
Majority of the time, there must be a consistent use of similar colours, (Unless random colour coordination is apart of the artists theme / style), other wise the colours will clash and look confusing and unprofessional, e.g having a bright pink album cover and then a dark green back cover with a yellow coloured font
3. Appropriate title sizes / Variety of sizes
The name of album shouldn't be larger than the name of the artist / band on the album cover. There must be a clear distinction between the two.
4. Fonts
Fonts must be clear and easy to read, and once again, they must be similar, also thy must be relevant to your artists genre / theme (for example, using a flowery, feminine font on a hip hop or rock music artists album wouldn't make sense)
DO'S AND DON'T OF DESIGN WORK
50- shortlist of colours and layout of ancillary products
Shortlist of colours:
 |
| violets |
 |
| Blues |
 |
| White |
These are the main colours i will be using for the ancillary products, blue's and violets.
Why have i chosen these colours?:
As our artist, 'Mons', is a house music artist, the design of her album, and colours must be appealing to her fans / audience which will be housed music listeners.
House music was first introduced in clubs and raves, the strobe lighting in clubs and raves consist of blues & violets, therefore these colours link directly to the genre and theme of house, many other house and dubstep artists have used these colours in their products, e.g Katy B:
I have decided to make blue and purple mons signature colours, as they are also the main colours seen in the music video of her song 'White noise'. When fans see these colours together they will associate it with her. They will be used on her website and her album.
_________________________________________________________________________
Layout, design ideas and Flat Plans.
This is my template digipak i made earlier in the year:
I will be following this layout for the final digipak, on the album cover the artist will be centre and the main focus, and the only wording will be the title of the album 'MONS' (majority of house music albums are self titled, or the title of a hit song on the album.)
the artist will also be seen on the back cover/ track-list of the digipak, however, the tracklist will be centre of the page and not to the left like in my draft digipak.
Wednesday, 9 December 2015
9- individual analysis of costume setting and location
HOUSE MUSIC:
I will be analysing the costume setting and location of house music videos.
The House genre is still a new / recent genre that became popular in the UK around the mid 2000's, it is often seen as a sub genre of dubstep music which arose in the UK in the early 2000's.
SETTING & LOCATION:
Majority of house music videos take place outside in urban city areas and subabrbs, for example, in public places that emphasize the urban theme of house music, such as streets, areas with ideal monuments, areas with street art, etc. Another common location of house music videos are clubs and raves (House music is the main genre of music on the rave scene and the most popular genre of music played in clubs in the UK.)
Here are example of house music artists following this common theme of an urban city location in their music videos:
1. Keisza, Hide away - as you can see she has used an outdoor street with street art in the background.
2. Katy B, On a mission - Katy B uses a blurred shot of the O2 arena to introduce the video, this is again highlighting the urban London theme, as the O2 is a famous London landmark, and the rest of the video is based in a club/rave.
COSTUME:
House music artists do not have an 'obvious' style of dress unlike other genres of music where the dress sense is distinctly linked to the genre (e.g hip-hop and grime).
However, majority of the artists do wear in style / in taste, up to date urban fashionable clothing, clothing that the younger generation (15-22 year olds). Majority of house music artists tend to link their style of outfit and colour co ordination with the scene or theme of the video, and since majority of house music videos use bright colourful scenes, a lot of the time the artists are wearing bright vibrant colours to match with it. Here are some examples.
1. Rita Ora, Hot right now - Here you can see Rita is wearing bright colourful pastel colours and so are her back up dancers, the style of clothing that Rita is wearing (Bandu Top, Bomber jacket) was very popular the year this video was made, which shoes her keeping up to date with fashion trends and also using vibrant colourful outfits.
3. Kiesza, Hideaway - again the popular in fashion bandu top is being worn by kiesza and her backup dancers are wearing in trend bralettes and crop tops, Kiesza's outfit is simple yet stands out, as she is wearing pastel blue jeans and red shoes, which goes with the graffiti in the background ( an example of her matching with her scene) also her backup dancers are wearing darker colours, I think this is done intentionally so that the main artist (Kiesza) stands out and so the viewers pay attention to her.
(note: I was unable to provide alot of gifs as majority of youtube & vevo music videos have currently placed privacy/copyright settings on them making them unable to be used for gifs).
Saturday, 5 December 2015
47 - summary of class discussion.
The function of a digipack is to essentially sell and promote the artists album. It is so that the audience are able to get a hold of their music by buying the album which will therefore generate profit and sales for the artist alongside greater popularity and promotion.
Without a digipack, the artist would not be able to promote themselves effectively and would not be able to reach a wide or global audience.
Without a digipack, the artist would not be able to promote themselves effectively and would not be able to reach a wide or global audience.
Friday, 4 December 2015
Extension - Disclosure and music festivals.
Disclosure have announced that they will be performing at T in the park, a festival which has been annually running since 1994. T in the park is a major Scottish music festival which enables 225,000 people to attend alongside 70,000 campers. This is yet a further institution in which Disclosure can allow their fans to come and support them and enjoy their music alongside being in their presence. Also it is a way in promoting their music because of the huge numbers that attend. People travel from all over the world and those international attendance's may never have heard of Disclosure but will after the festival. It may increase their fan base which therefore increases the number of albums they sell and money they generate.
Extension - continuation of reflecting on the rough cut in comparison to our final music video.
These are screenshots taken from the rough cut as evidence to present that we had not completed a structure of shots. Instead it was 'bloopers' of Monica waiting too begin or speaking. The first two pictures is where the rough cut stays on this particular shot but displays Monica just waiting to sing the lyrics and also in the third picture she is stood still.
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