Evaluation Question 1

Evaluation Question 1

In our music video for the chorus we decided to have the lyrics up on the screen especially when the artists says 'White Noise'. Kanye West 'All of the Lights' was where the idea came from however we decided to different font to Kanye West. Also we were more basic with how it comes up on the screen, we didnt want it to be over the top.


via GIPHY

A lot of what we were influenced by in other music videos we have had to take out or it didn't work well with our music video, There were so many different ideas we thought were going to work and it ended up failing so we dont have any influences from any music videos except the theme of light, so in a lot of house music videos there are bright neon lights evident. I think that's the only thing that influenced our music video and worked well.

 Carol Vernallis studied editing and camera work closely in music videos. She observed that the edits were more frequent than film, most stand out as disjuncture and the editing seems to have a rhythmic basis closely to the song. Which we followed because our music video is disjuncture because we wanted our music video to stand out. We didn't challenge Carol Vernallis' theory. 

Andrew Goodwin mainly focused on pop music videos, and because our video was a House Music video i saw similarities and we again didn't challenge the theory because our artist did often directly look into the camera.

Here in the music video our artist Mons is directly staring into the camera when she is performing the song.

Although we didn't challenge the conventions of the house genre in some way we did by trying to be different to the typical house music videos people enjoy watching, also we used different locations and different camera angles which we embedded into the music video.

My ancillary products are conventional in the sense that they follow the rules and also they look like any ancillary products you seen online and in store. The website doesn't look like other house music artists websites, theirs are more elaborate and eye catching. Where as mine isn't as elaborate as it should be and it should look like it would suit the genre type. My DigiPak looks a little basic so i think it is very conventional, its very bland mainly the colour scheme which lets it down a lot.

In my ancillary products i've used bold text types to make the product look more eye catching. Also made surre that all the important text was visible because if it isn't visible then it would let down the products a lot. I've decided to challenge going over board with the products because i believe if it is too much the target audience and anyone else looking at the product wouldn't want to waste any time looking at it and even buying it.