The Student video I will be analyzing is group 10's (Reanne, Danielle, Asrun, Esme)'s Music Video.
The song they performed was an indie pop song called 'wildfire'. What I admired at the beginning of the video was the establishing shots, setting the scene of the video, the establishing shot and long shots involved high rise buildings, motorways and a skater park which really emphasized the city / urban theme and feel of the song. Also, the change of shots was in sync with the music as everytime the song hit a certain drum beat, the scene would change which was very effective.
The costume setting and mis en scene was also very good and emphasized all themes of the genre, the graffiti emphasized the urban theme but worked with the bright colours (purples blues and yellows) to bring out the pop theme of the song aswell, the back ground stands out even more because they all both dressed in all black. You are also able to see who the main artist is during the clip because the female is always the focus of the camera, although there are exceptions where the male features in front of her (like in the screenshot above) which shows that he is also apart of the music collaboration but not the main act.
Lastly, This groups use of technologies and editing was very effective as in the first screenshot they added a type of light swirling tunnel which linked which the colour scheme of the entire video, it also transitioned two scenes together quiet well and highlighted the retro indie aspects of the video, along with the second screenshot where she is mirrored. Although these effects are only used for a few second it really helps the music video flow thoroughly.
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