Pitch - 1.Song Choice (by atiyah)

The song our artist will be performing is 'White noise' by Disclosure. 
We have chosen this song because we are following the house music genre, and White noise is a popular house music song. 

Our video will be different from the original video as we  will not be closely following the grunge theme like shown in this video (graffiti,rubble, abandoned areas), but we are focusing more on the urban club scene, therefore we will be using more colourful and vibrant lighting, the locations will be different as we will be using city locations with bright lights.

The video for this song follows a storyline / set concept. However not all house music does this, so we will not be following a narrative, as we will be following the club scene, so dancing will be involved (similar to dancing in the original video).

Those costume will also be different to the original video, as the characters in this video are wearing common clothing, that fit their role (e.g security wearing security uniform), however our artist will be playing both roles as performer and narrator (unlike this video which only has narrators), So she will be wearing clothing that match the house scene, (explained in detail in brand image blog post)


produced by Atiyah DaCosta