Pitch 4 - Audience 1 (by Atiyah)

 Our Core Audience and Wider Audience:

 

 

 

We have concluded who are music video's core and wider audience should be through our research of the typical 'house music fan'.

 

the results we gained from this research was the that the typical house music fan is:

 

 "A white British male aged 17-25, hobbies include going to the gym,partying,listening to music and shopping, their favourite holiday includes Ibiza."

 

we have separated this into specific aspects of the core audience we will appeal to:

 

1.) Ravers / Clubbers : house music is most popular on the rave and club scene, ravers and clubbers are most likely to relate and listen to house music.

 

2.) 17 - 25 year olds : the main age group who listens to house music and goes clubbing.

 

3.) Middle / Upper Class: The class most likely to have clubbing and shopping as a leisure activity, and have Ibiza as a holiday destination.

 

4.) Londoners : House music is most popular in London, and London is well known for the club scene.

 

 

 

How we will appeal to this core audience:

 

 

We will appeal to this audience through the content and location of our music video, and through the costume and movement of the artist.

 

To appeal to middle /upper class 17-25 year olds who are interested in shopping / fashion, our artists outfit will consist of current day in style that is popular among this age group, her entire costume is explained in detail in the 'Brand Image' post.

 

The locations we are using in our video is popular London locations such as Kings Cross and Alexandra Palace, but we are also making sure our locations link to the club scene through the use of the lighting. We are using bright colorful and vibrant lights in the locations like seen in common house music videos, so this will appeal to  both Londoners and clubbers.

 

 Wider audience:

 

For our wider audience we are concentrating on the younger generation (13-16), dub-step fans. So we will also be appealing to the more 'grimey/grungey' aspect of house music, we are going to do this through the camera work and location.

 

A lot of dub-step music videos use scenery and city scape shots in music videos (can range between estate block scenery and London skyline scenery), since our genre is house music we will be using skyline scenery to stay with the house theme (through the use of bright lights in this scenery) but so dub-step fans can still relate to it.  

 

We've a clean song to relate to our younger wider audience.